How SAND works
for your trust.
A structured, six-stage process for building the machine-readable truth layer across every school in your group — from audit through to ongoing managed presence.
Discovery Audit
SAND conducts a comprehensive audit of how every school in your trust currently appears across our ecosystem — WhatSchool.ai, search engines, and LLM-led discovery. We surface gaps, inaccuracies, and missed prominence opportunities before anything else.
Data Governance
Our data team works with your trust to verify, correct, and enrich the structured information held against each school. This includes Ofsted status, pupil demographics, leadership, SEND provision, financial health indicators, and more.
Profile Construction
Every school in your trust receives a deep, multi-page structured presence across WhatSchool.ai. Each profile is architected explicitly for human readers AND algorithmic parsing — ensuring your schools are represented accurately when AI systems recommend, compare, or shortlist.
Narrative Layer
Beyond raw data, SAND builds the interpretive narrative layer — the structured context that turns public statistics into a coherent institutional identity. Trust ethos, curriculum strengths, community engagement, and strategic direction are all woven into the data model.
Ongoing Management
Ofsted reports, leadership changes, new SEND provision, improved results — SAND monitors and updates your presence as your schools evolve. Quarterly review cycles ensure your representation never falls behind reality.
Prominence & Visibility
Premium trust clients benefit from structured cross-linking, featured placement logic across our ecosystem, and direct integration into AI-optimised category pages — ensuring your trust appears prominently in algorithmically-driven shortlists.
Built for trusts,
not individual schools.
SAND's trust structure means one agreement, one relationship, and one consolidated cost — regardless of how many schools are in your group. We scale with you as your trust grows.
One commercial relationship covers all schools in the trust.
Annual license scales by trust size — not per-school cost.
Trust-level view of profile strength, data quality, and prominence scores.
Named account manager and direct data escalation path.
Dedicated trust overview page aggregating all school profiles.
Trust-level structured data explicitly formatted for AI and LLM indexers.
Frequently asked.
For most trusts of 5–20 schools, onboarding and profile construction takes 4–6 weeks. Larger groups are phased across two terms with priority schools published first.
No. SAND sources the bulk of structured data from official public records (DfE, Ofsted, Companies House). You review, correct, and approve — we do the data heavy lifting.
We monitor Ofsted publication feeds. Your profile is updated automatically within 48 hours of a new judgment going live.
Yes. Our approval workflow gives your trust comms team sign-off on the narrative layer before any content goes live. Structured factual data drawn from public records cannot be suppressed, but context and framing is yours to shape.
No. SAND's trust offering is available to all school groups — independent school chains, mixed federation groups, sixth form consortia, and local authority maintained school networks.
Ready to review your trust's footprint?
Speak with our team. We'll audit how every school in your group currently appears and show you exactly what the machine-readable gap looks like.