Independent & International Schools

Control your institutional narrative.

Families increasingly begin with search, summaries, comparison platforms and AI-assisted research. WhatSchool helps schools build a richer, more structured profile so they are understood more accurately in the places modern decision journeys begin.

Bypass the fragmentation

Instead of maintaining profiles across dozens of isolated directories, update your authoritative Sand profile once. We distribute your accurate curriculum, fees, and ethos directly into the underlying models powering modern discovery.

Stand out in comparison grids

When algorithms compare institutions, they rely on structured data. A premium Sand profile guarantees your unique value propositions—like niche sports or SEND support—are not lost in generic web scraping.

Protect your brand integrity

Take ownership of your digital footprint. Prevent outdated inspection reports or incorrect fee structures from being surfaced as fact by third-party aggregators and AI chatbots.

Choose the right WhatSchool presence for your school

All packages strengthen how your school is represented across WhatSchool. The difference is the depth of profile, speed of support, and level of visibility.

Verified Presence

£1,500 / year

A strong baseline package for schools that want their WhatSchool profile to be accurate, trusted and professionally represented.

Get Verified

Managed Discovery

£4,500 / year

Our core package for schools that want to shape how they are surfaced, understood and shortlisted across search, comparison and AI-assisted discovery.

Choose Managed

Premium Visibility

£9,500 / year

A high-touch package for schools that want stronger prominence, richer presentation and more active optimisation.

Talk to us

Your website tells your story. WhatSchool helps ensure the wider discovery layer tells it well too.

Join the leading international and independent schools who trust Sand as their core structural data layer.

Book a conversationView an example profile