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Interview

88rising To Join ZoukOut 2017

88rising To Join ZoukOut 2017


A few weeks ago, 88rising was added to the ZoukOut 2017 line up. 

Known for creating internet sensations through the use of self-deprecating humour (spinning off Asian stereotypes in marketing campaigns), 88rising is not only one of the most relevant brands on a global scale, its work has also sparked discussions about race, identity and the treatment of hip hop and rap music (including the use of certain phrases and words, such as in Rich Chigga's Dat $tick) outside the African-American culture. 

SAND Magazine
November 19, 2017

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