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Editorial

Novo Amor's 'Birthplace' calls attention to environmental impact on wildlife


The last time we spoke to Welsh multi-instrumentalist Novo Amor, he discussed his participation towards The Ijen Assistance through his music. For his latest album 'Birthplace', he once again hands over the video storytelling of the song to the mindful hands of filmmakers Sil van der Woerd and Jorik Dozy – this time round spreading the word for a global environmental crisis.
Novo Amor's 'Birthplace' calls attention to environmental impact on wildlife

by SAND Magazine

October 19, 2018


Written by Sil van der Woerd & Jorik Dozy

There are many videos floating around on the web of whales or manta rays swimming in oceans littered with trash. Coming across those heartbreaking images, we began searching for ways to generate more awareness through films. Our goal was to highlight the global problem of plastic pollution in a different way than usual and reach a group of audience who may not be aware of the problem otherwise. In the words of Michael Board (the actor-freediver in the Birthplace video),
‘Perhaps people learn better through a story, and music, than from direct confrontation and being frightened into action.’
In today's world we feel that it is important to try, as artists and filmmakers, to tell stories or convey a message that can help steer the conversation in the right direction – especially when those in less advantageous situations can’t speak for themselves.



The creation process of this video was a deep meditation into the subject of plastic pollution and the entire process around it. We became much more aware of how waste and plastics are disposed of and how little we actually recycle. With this new knowledge we now try to bring the message across to people around us and encourage them to become more involved in solving this problem.

The facts and numbers relating to this issue are daunting, to say the least. If we do not halt the manufacturing of plastic, there will be more plastic in the ocean than fishes by 2050.
When we look at the numbers, the severity of the issue becomes clear and it's our responsibility to become active contributors.
Hopefully, the positive response we have received on the video can help start the conversation for people who weren't aware of it previously.




More about the environmental concept of 'Birthplace' here 
Listen to Novo Amor's new album here 

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